Public Communications

Effectively get your message across to your audience with a foundational course on the basics of public and crisis communications.

Public Communications

Understanding the purpose of communicating, knowing your audience, structuring your content and using simple, clear language are basic concepts in effective communication. Yet, they are sometimes overlooked in the race against time during the preparation of materials.

This half-day Public Communications training programme is designed to go back to the basics and get the key principles right so that you are better equipped to achieve your communication goals.

Who Should Attend?

  • Officers who are new to the Corporate Communications divisio
  • Officers with 2-3 years of work experience
  • Experienced middle managers who want to have a refresher session

Topics Covered:

  • Key communication principles and considerations
  • Preparing for and managing various public communications activities and engagements(media releases, interviews, public queries)
  • Introduction to crisis communications

Learning Outcomes:

  • Understand the context and purpose of communicating to the intended audience
  • Recognise what it takes to write clearly, how to structure your content to best deliver your message and substantiate with clear supporting points
  • Know how to better prepare, manage and respond during crisis situations

Mode of Engagement:

  • Half-day programme, seminar-style, corporate run only (minimum class size of 12 participants)
  • Corporate run only (minimum class size of 12 participants)